Echelon Mall Area Redevelopment


On October 27, the Voorhees Township Committee unanimously approved a Redevelopment Agreement with Hoboken Brownstone Company to launch a major revitalization of the former Echelon Mall area, now known as Voorhees Town Center. This transformational public–private partnership sets the stage for the property’s rebirth as a vibrant, mixed-use destination that will blend new housing, retail, and community spaces.

Under the Redevelopment Agreement, Hoboken Brownstone — a respected New Jersey developer known for successful urban renewal projects — will lead the Voorhees Town Center Phase 2 Redevelopment. The project aims to reimagine the once-bustling mall into a walkable, family-friendly town center while preserving key community assets, including Voorhees’ municipal complex.

The new plan includes a dynamic mix of residential, retail, and civic uses designed to foster a sense of community and attract new investment.

Key features of the project include:

• 207 market-rate townhomes
• 50 affordable for-sale townhomes and 60 affordable rental apartments
• Over 38,000 square feet of new commercial and entertainment space
• A multi-level parking garage offering 1,300–1,500 spaces
• New park areas, bike paths, and landscaped public gathering spaces
• A 30,000 sq. ft. donation of indoor space from Hoboken Brownstone to Voorhees Township for community use

This project marks a new beginning for Voorhees and the first step in redeveloping the mall. For decades, the Echelon Mall was the heartbeat of our community — a place where families gathered, friendships were built, and memories were made. While it has stood silent for too long, this redevelopment gives us the opportunity to bring that heartbeat back. We look forward to working with Hoboken Brownstone to reimagine this space as a vibrant center of life, energy, and connection for all who call Voorhees home.

The Redevelopment Agreement establishes a comprehensive framework between the Township and Hoboken Brownstone for financing, construction, and long-term community benefit. The project will be developed in two residential phases, with commercial redevelopment aligned to the final phase.

The developer will fulfill affordable housing obligations consistent with New Jersey’s Fair Housing Act, ensuring opportunities for families of all income levels and housing opportunities for veterans and first responders. The project also includes payments in lieu of taxes (PILOT) under state law to help balance redevelopment costs and sustain municipal services, adding millions of dollars of non-tax revenue for the town to help lessen the burden on Voorhees taxpayers.

This project creates housing options for young families and seniors, brings new businesses to our community, and strengthens our tax base — all while maintaining the character and quality of life our residents value.

Hoboken Brownstone Company brings decades of experience transforming underutilized properties into thriving, sustainable communities.

We are happy to share this exciting news with our residents. It supports the long-standing tradition of Voorhees being the best place in which to live, work and raise your family.

** Voorhees Township presents our Winter Village and Tree Lighting Ceremony on Dec. 5 at 6pm at the Town Center. For more information, visit voorheesnj.com and other Township social media platforms.

**The Voorhees Breakfast Rotary Club’s 17th Annual Community Service Awards event will be held on Thursday, Jan. 22, 2026, from 6:00pm to 9:00pm at Lucien’s Distinguished Catering in Berlin.  For sponsorship opportunities and more information on this signature event, visit the Voorhees Breakfast Rotary Club website

www.voorheesbreakfastrotary.org or call Nick Colanzi at 856-435-6200.